brightpeakads.comAdvertiseSubscribe free
Get the Daily Brief
Platform

WhatsApp updates events feature to help users plan meetups

WhatsApp introduces new Events feature to help users plan meetups

BrightPeak Ads · Platform Desk · Edited by Sam Hollis · Published · Updated · 3 min read
WhatsApp Events feature on a smartphone
WhatsApp Events feature Image: BrightPeak Ads / AI-generated illustration
Key takeaways
  • WhatsApp is rolling out an updated Events feature to help users plan meetups 1
  • The new feature allows users to invite friends who don’t have a WhatsApp account 1
  • The updated Events feature is rolling out to everyone over the following weeks 1
In this article
  1. Introduction to whatsapp events
  2. Key features of whatsapp events
  3. Privacy and security features
  4. What it means for readers
  5. What isn't known yet
  6. FAQ

Introduction to whatsapp events

Whatsapp updates events to help users plan meetups, according to Meta Newsroom, which is rolling out the updated feature 1. This new feature is designed to make it easier for users to create and coordinate events, including inviting friends who aren’t on WhatsApp 1. The update is expected to be particularly useful for holiday meetups 1.

Users can create an event, add a cover photo, and share the link with friends who don’t have a WhatsApp account 1. They can see details and RSVP without downloading the app 1. The Events feature is built with privacy in mind, keeping personal messages and calls private and end-to-end encrypted 1.

The updated Events feature will be rolling out to everyone over the following weeks 1. Users can navigate to Settings and select Events to see a complete list of past and upcoming events 1. The new Events Home will be a one-stop shop to create and send customized invites and manage RSVPs 1.

WhatsApp updates Events feature to make planning meetups easier

Key features of whatsapp events

Meta Newsroom reports that users can create an event, add a cover photo, and share the link with friends 1. This feature is designed to help users plan their next meetup. It will be available to all users in a few weeks 1.

Friends who don’t have a WhatsApp account can see event details and RSVP without downloading the app 1. The feature also includes a new Events Home, which serves as a one-stop shop for creating and managing events 1. This allows users to keep everyone on the same page with custom reminders 1.

Recently, Meta Newsroom states that this feature was built to protect users 1. Users’ phone numbers are not shown to guests they don’t know, and guests without a WhatsApp account will only see the event address after they RSVP 1. This is part of WhatsApp’s efforts to improve user experience 1.

Privacy and security features

WhatsApp ensures that users’ phone numbers are not shown to guests they don’t know 1. This feature protects users’ personal information. The company has also implemented end-to-end encryption for messages and calls 1.

Guests without a WhatsApp account will only see the event address after they RSVP 1. This added layer of security prevents unwanted sharing of event details. Users will gain access to this feature soon 1.

Messages and calls on WhatsApp remain secure 1. The company prioritizes user privacy and security. By clicking or navigating the site, users agree to allow the collection of information on and off Facebook through cookies 1.

What it means for readers

This new feature on WhatsApp is expected to make it easier for users to plan and coordinate meetups 1. This can be particularly useful for small-business owners and e-commerce brands who use WhatsApp to connect with customers 1. Businesses can create and manage events more efficiently using this feature 1.

Generally, Meta Newsroom reports 1 that users can create an event, add a cover photo, and share the link with friends who don’t have a WhatsApp account. The feature includes custom reminders and the option to add a plus one 1. This can help businesses increase attendance and engagement at their events 1.

Following this development, the updated Events feature is rolling out to everyone over the following weeks 1. As stated in the Meta Newsroom 1, the feature was built with privacy in mind, and users’ personal messages and calls remain private and end-to-end encrypted 1. This can provide assurance to small-business owners and e-commerce brands who use WhatsApp to connect with customers 1.

What isn't known yet

Initially, it is not clear how the new Events feature will be received by users, according to Meta Newsroom 1. The feature is rolling out to everyone over the following weeks 1. More information is expected to be available soon 1.

Additionally, there is no information on whether the feature will be available on other Meta platforms 1. Currently, it is only available on WhatsApp 1. This may change in the future, but no details are available yet 1.

More details on the updated Events feature are expected to be available in the coming weeks 1. The feature was designed with privacy in mind, keeping personal messages and calls private and end-to-end encrypted 1. Users can navigate to Settings and select Events to see a complete list of past and upcoming events 1.

Frequently asked questions

What is the new Events feature on WhatsApp?

The new Events feature on WhatsApp allows users to create and coordinate events, including inviting friends who aren’t on WhatsApp 1.

How does the new Events feature work?

The feature allows users to create an event, add a cover photo, and share the link with friends 1.

Is the new Events feature available now?

The updated Events feature is rolling out to everyone over the following weeks 1.

About this article

Our system reads Meta, Facebook and Instagram advertising coverage from established publishers every hour. A story is only written when at least three independent outlets report it. Every figure must appear in a cited source, and each draft passes automated checks for accuracy, originality and readability. Drafts that score highly on every check publish automatically; the rest wait for a human editor. Drafted with AI assistance from the sources listed. Not financial or professional advice.

Update log
  • Published.
About the editor

BrightPeak Ads is edited by Sam Hollis, the pen name of the independent editor who runs it. Each story cites at least three independent publishers. More about the editor. Spotted an error? Email corrections@brightpeakads.com.

Related

Next story: AI Shopping Agents Threaten Amazon and Walmart's Ad Business
From BrightPeak AdsIs your Meta ad spend working as hard as it should?

We review your Meta ads setup and tracking for free and send you a short written report.